WHY IT'S CALLED ACT IN PUBLIC

Our inspiration came from the old Bryan White quote ‘We never really grow up, we only learn how to act in public’, which pinpoints the situation skateboarders deal with, facing the outside world, and especially when you aging and are greeted with some people's prejudices about adult skateboarders.

At the same time, it doesn't make any sense to explain skateboarding to ignorants with biased attitudes. That’s why it has become a well-known deviation maneuver for skateboarders just to ‘Act in Public’, often accompanied by a ‘Fuck Off’ attitude.

But as a brand name, we thought that ‘Act in Public’ would be less immature and more useful than 'Fuck Off', so Act in Public it is...