Our clothing is designed for the aging skateboarders who live a responsible life in changing environments. We understand and respect that you sometimes need to adapt to more formal situations but still love the casual lifestyle.

That's why we have the ambition to create a brand that both contains dressy and formal styles, and additional more casual pieces related to skateboarding, making it possible to mix the one with the other, scaling whatever situation you’re in.

Act in Public provides a visual opportunity for mature skaters to signal their passion for the skateboarding lifestyle, as an alternative to the traditional and younger-looking outfits with skulls, fire, and dangerous dragons, mainly because we're one longer that much obsessed with monsters and skeletons nor do we want to look like teenagers.